AFD

Geographical Indications Series
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AFD

Geographical Indications Series

The Agence Française de Développement (AFD) supports a UN regional project: the promotion of rural development through development of Geographical Indications in Asia.

GotU designed and produced for the AFD a series to showcase these products through  cooking recipes in a social media style.

BACKGROUND

For the Christmas celebrations, the AFD Bangkok offered us to think about ideas to highlight 4 geographical indication through recipes imagined by Arthur Reigner, Chef at the French Embassy in Cambodia.

These 4 films were designed in a social media square top-shot style. The frame composition is inspired by tasty.co, to which we added a unique graphic and motion design.

ILLUSTRATIONS

Van Yen Cinnamon – Vietnam
Kampong Speu sugar – Cambodia
Bolovens coffee – Laos
Sakon Nakhon Mak Mao berry juice – Thailand

FILMS

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ABOUT AFD

The AFD (Agence Française de Développement) is committed to projects that concretely improve the lives of people in developing countries, emerging countries and the overseas territories. Operating in many sectors including energy, health, biodiversity, water, digital, training, AFD promotes the transition to a safer, fairer and more sustainable world.

Present in 108 countries through a network of 85 branches, AFD finances, monitors and accompanies more than 2,500 development projects today.

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